Ember Digital (our own products) · Kansas City & Austin
Two casino-accurate craps games, four native apps, one rules engine
Press It! Craps and Press It! Crapless are our own craps apps on the App Store and Google Play. We designed, built, launched and monetized them end to end, from the dice to the store listings.
- native iOS and Android apps
- 4native iOS and Android apps
- casino bet types
- 42casino bet types
- physics rolls in our fairness test
- 10,000physics rolls in our fairness test
- languages: English, Spanish, German
- 3languages: English, Spanish, German
What powers it
App Store & Google Play billing
The $1.99 monthly Ad-Free subscription runs through native store billing, so players pay the way they already trust.
One shared rules engine
All four apps and the marketing site read from the same rules, so a bet pays the same everywhere a player sees it.
Published fairness testing
10,000 physics rolls, chi-square tested and published, so players can check the dice for themselves.
Built for three languages
Every screen is localized in English, Spanish and German.
The challenge
Ask a craps player what they think of craps apps and you will hear the same thing: the dice feel rigged. Most apps lean on a random number generator, cut corners on the rules, and pay out odds that no real casino would. Serious players notice right away, and they delete the app.
We wanted to build the craps app those players were looking for. That meant getting three hard things right at once: casino-accurate rules and payouts, dice that feel real, and a business model that pays for itself without ruining the game. And because this is our own product, there was no one else to hand the hard parts to. We had to ship and grow it ourselves.
Press It! is free play-money craps. There is no real-money gambling and no cash prizes. It is a place to learn the game, practice a strategy, and enjoy the table.
What we built
Two games, Press It! Craps and Press It! Crapless, each shipped as a native iOS app and a native Android app. That is four apps on the App Store and Google Play, plus the marketing site at pressitcraps.com. All of it shares one rules engine, so a bet pays the same everywhere a player sees it.
Rules a real dealer would sign off on
The table supports 42 bet types: pass and don't pass with true 3-4-5x odds, come and don't come, place, buy, lay, hardways, props, hops, and bonus bets like the Fire Bet and All/Tall/Small. The vig math is correct. Bets behave the way they do in a casino, including staying on the table between rolls.
Press It! Crapless brings crapless craps to your phone. The 2, 3, 11 and 12 become points, paying 6:1 and 3:1. It's a variant many players have never had a good way to practice, and now they do.
Dice that are rolled, not generated
The dice in Press It! are physics-based 3D dice. They roll and land where physics says they land. There is no random number generator deciding the result first.
We didn't just claim that. We published a fairness report: 10,000 real physics rolls, run through a chi-square test. The verdict was FAIR. For a craps app, that kind of proof is the difference between a player who stays and a player who leaves a one-star review.
Tutorials that turn beginners into regulars
Craps looks intimidating. Our interactive strategy tutorials walk players through guided bets with scripted rolls, so they learn by doing. The tutorials are free on purpose. They are the front door of the business, and they bring new players to the table who later become subscribers.
Around that, the apps include saved games, roll and per-shooter history, and table themes, all localized in English, Spanish and German.
Turning a game into a business
Subscriptions that respect the player
Press It! is ad-supported, with an Ad-Free monthly subscription at $1.99 that also unlocks premium Hops and Bonus bets. Purchases go through native App Store and Google Play billing, so there are no new accounts or card forms for players to worry about.
A marketing site that can never drift from the apps
The bets and payouts pages on pressitcraps.com are generated from the same rules engine as the apps. Automated tests check that the site matches the payout tables in the apps, so a pricing page can never quietly fall out of date. Pages load fully formed for search engines, and an llms.txt file helps AI search tools understand and cite the site.
The result
Press It! Craps and Press It! Crapless have reached thousands of downloads across the App Store and Google Play, and both games keep shipping regular updates.
- Four native apps built on one rules engine, so every payout is consistent.
- A published, chi-square tested fairness report that answers the top complaint about craps apps.
- An Ad-Free subscription through native store billing, with no new accounts for players.
- A marketing site that stays in sync with the apps automatically.
We built Press It! to make the "rigged dice" complaint go away, and the same habits carry into every client project: get the details right, automate the busywork, and make the business side as solid as the product.
If you're looking for an app developer in Kansas City or Austin who can take an idea from first sketch to the App Store, Google Play and a paying audience, we would love to hear about it. Tell us what you're building.
