A gymnastics website that stays in sync with Jackrabbit

AcroTex Gymnastics has been teaching kids gymnastics, tumbling, cheer and ninja in Central Texas for more than 45 years. Its two gyms, in Georgetown and in Bee Cave on the Lake Travis side of Austin, each run their own classes, schedules, phone lines and registration. That independence is what the old website missed.

The challenge

The old WordPress site listed both gyms’ programs one after the other, and nearly every page left it unclear which gym you were looking at. Parents were enrolling their kids at the wrong location.

The class information parents care about most, like times, open spots and price, already lived in Jackrabbit, the gym’s registration system. A website that kept its own copy of that information would always fall behind it. And because AcroTex had ranked in local search for years, the rebuild couldn’t afford to lose the rankings its old pages had earned.

What we built

One clear path for each gym

The homepage now asks a single question: which gym are you visiting? Once a parent picks one, the header and menus stay focused on that gym, with its phone number, its classes and its parent portal, as they move through the site. Every class page, schedule and party page belongs to exactly one gym, so there is nothing to mix up.

Class times straight from Jackrabbit

Instead of asking staff to retype schedules, the site reads Jackrabbit directly. Every half hour from 6am to 2am, it pulls each gym’s classes and rebuilds the schedule: days, times, coaches, ages, tuition and how many spots are left. When staff change something in Jackrabbit and want it on the site right away, they press Sync now in the admin.

Every time slot gets its own button. If there is room, Register opens that exact class in the Jackrabbit parent portal, so a parent never has to hunt for it again. If the class is full, the button becomes Join waitlist. When a class fills or opens up, the site reflects it within half an hour.

Each gym also has a full schedule page that walks parents through booking a free trial class, followed by every class at that gym.

An admin built for a gym

AcroTex staff manage the site from a custom admin rather than a pile of WordPress plugins. They can:

• edit class pages for each gym, which appear in the menus automatically
• write news and event posts
• upload gallery photos and manage each gym’s staff page
• read every contact-form inquiry in one place

Signing in takes a one-time code sent to an approved work email, so there are no passwords to share or forget.

Built to be found

• Each gym is described to Google as its own location, with its address, hours and map pin, and linked to its Google Business Profile.
• Upcoming open gyms and clinics are published from Jackrabbit as events, and coaching jobs as job postings.
• An llms.txt file and answer-first FAQs help AI assistants describe AcroTex accurately.

The result

AcroTex went live on its existing domain without giving up its search history. Every old WordPress address we could find, including retired program pages, forwards to its new home in a single redirect. Pages that Google already knew kept their addresses.

The site scores 100 for accessibility in Lighthouse and 96 for mobile performance on the homepage.

The short version: parents land on the right gym, see classes that match Jackrabbit, and register for the exact class they picked. Staff update Jackrabbit once and the website follows.

Run a gym or studio around Austin?

If your class schedule lives in Jackrabbit but your website shows something different, or parents keep enrolling in the wrong class or location, we’d like to help. We build websites for gyms, studios and local businesses around Austin and Kansas City that connect to the systems you already run on. Tell us how enrollment works today, and we’ll show you what the website can take off your front desk’s plate.