A custom e-commerce store that sells worldwide from day one

The challenge: selling digital products without giving up the margin

Dungeon Master Chronicles publishes one-shot adventures for fifth edition tabletop roleplaying games, sold as illustrated PDF downloads to game masters around the world. Each product sells for a few dollars, so every cost per sale matters.

The usual options all take a slice. Marketplaces keep a commission on every sale. Hosted store platforms charge a monthly plan, then add app fees for digital downloads, tax tools and email. And selling internationally means sales tax and VAT rules in dozens of countries.

The brief was a custom e-commerce website that could sell to anyone, anywhere, from launch day, make buying effortless, and take almost no time to run.

What we built

Brand and web design that sells the product

We designed the complete look: logo, typography and an ink-and-watercolor style that carries from the website into the products themselves. Shoppers can tell what they’re getting before they read a word, and every new release looks like part of the same line.

Product pages built to convert

Every product page is designed around the decision a shopper is making. The cover, the description, who it’s for, how long it takes and what kind of experience it is all sit next to the price and a single Buy button. Free sample pages, like the ones on Trouble in Falkhallow, let people see the quality before they spend anything.

Stripe checkout with worldwide sales tax handled

We set up Stripe checkout so sales tax and VAT are calculated, collected and filed automatically, in every country the store sells to. Buyers check out with the cards and digital wallets they already trust, with no account to create and no password to forget.

Instant digital delivery and automated order emails

Downloads are delivered the moment payment goes through, with a branded receipt sent from the store’s own email address. Customers can return for their downloads any time with just their email. Refunds and order records stay in sync automatically, and each copy is personalized to its buyer to discourage file sharing.

We also wrote clear Terms of Sale, Privacy and Refund policies that match exactly how the store works, so customers know what to expect before they pay.

E-commerce SEO for Google, shopping results and AI search

Every product page carries structured product data, including price, availability, worldwide delivery and the return policy, so it qualifies for rich results and Google shopping listings. The store is also built to be read and recommended by AI assistants like ChatGPT, Gemini and Claude. That’s free traffic from the day the store opens. Learn more about our SEO, GEO and AEO services.

Fast, secure and inexpensive to run

The store runs on Cloudflare’s global network, so pages load fast anywhere in the world. There are no servers to patch, no plugins to update and no monthly store subscription. The running costs are payment processing and a few dollars of hosting.

The result

Dungeon Master Chronicles launched in November 2026, selling worldwide from day one. Every sale, tax calculation, delivery and receipt happens on its own.

• Worldwide sales, with sales tax and VAT handled, from launch day.
• Buyers go from Buy to download in under a minute.
• No marketplace commission or monthly platform fee on any sale.

Need an e-commerce website? Let’s talk

Whether you sell digital downloads, online courses, templates, art prints or physical products, we design and build custom e-commerce websites that you own, not a marketplace. We handle checkout, sales tax, delivery, order emails and SEO, and hand you an online store that’s fast, simple to run and doesn’t take a cut of every sale.

We’re an e-commerce web developer based in Kansas City and Austin, working with businesses across the United States. See our website design and development services, or tell us what you’re selling.